About Us

Dealer Principal Jeff Massey has owned Morton's BMW since 1979, when he and his brother purchased the company from their uncle, William Morton, the company's founder. Mr. Morton started selling BMWs in 1970, making Morton's one of the oldest BMW motorcycle dealerships in the United States.

Over the years, we've been active in motorcycle competition, from road racing to drag strips to off-road venues. Morton's also has a very active body of GS riders, and sponsors many activities for the BMW community.

With one of the largest showrooms in the country and a dedicated staff with decades of experience, Morton's can handle any BMW concern you might have. Traditionally one of the top sellers of BMW motorcycles, we also feature the most inclusive collection of apparel and accessories in the region. Your satisfaction is our #1 priority, and if we don't have something you want, we'll do everything we can to find it for you. We've never forgotten our roots, and you'll find there's a reason we're been called The First Class Dealer with the Small Town Touch.